Global Branded E-Government Stakeholder Interaction

E-government services—electronic services made available by governments to stakeholders, citizens, businesses or governmental authorities—and their type of creation, duration and volatility, are showing dynamic changes in the public sector. E-government services cover all governmental measures at the levels of unions, states and local governments for qualitative improvement in citizen’s various spheres of life and the business environment; for optimization of business processes within the administration; and for improvement of public appearance within an international competitive environment. To compete globally, public authorities are having to reconsider how to make their services to stakeholders more competitive. One aspect of becoming more competitive and differentiating from competitors in the market is investing in global branding for the whole process of stakeholder interaction. In this paper, we provide an implementation guide for egovernment stakeholder interaction strategies.